WISDOM.IO, INC
creative direction + design + SEO + SMM
PROBLEM
Wisdom.io needed a full brand identity and website design on a budget before launch.
SOLUTION
I designed their logo—a lotus flower—in Adobe Illustrator and developed their brand colors to reflect their mission and meet accessibility standards. I built their website on Squarespace, integrating SEO strategies to improve visibility and drive traffic. As their part-time Marketing Manager, I continue to update and optimize the site. Additionally, I captured company headshots and founder portraits and manage their Instagram presence to ensure a cohesive and engaging brand identity.
Achieved an exceptional SEO Score of 97 by meticulously addressing all technical SEO aspects within my control. Highlights include a perfect Accessibility score (100), strong adherence to Best Practices (96), and excellent SEO performance (92). Every detail was carefully considered to ensure an optimized, user-friendly, and high-performing website design.
For Wisdom's crowdfunding campaign, I played a pivotal role in bringing the vision to life. I assisted with direction, assembled and cast a talented team of videographers, and ensured a seamless filming day by coordinating all aspects of production. The result? A compelling campaign video that resonated with our audience and helped us raise nearly $50,000 to date.
This project highlights my skills in creative direction, team coordination, and campaign execution.