WISDOM.IO, INC
creative direction + design + SEO + SMM
My designs
Current App
UX/UI Design
I designed mockups for our web app using Illustrator, crafting a visual blueprint that guided the development team in shaping the final design. My work established the app’s look and feel, ensuring alignment with our brand identity and user experience goals.
PROBLEM
Wisdom.io, an early-stage startup, needed to establish a strong brand identity, develop scalable systems and workflows, and optimize its online presence to drive growth while remaining aligned with its core mission.
SOLUTION
I’ve had the privilege of being part of Wisdom.io from the very beginning, collaborating with the founding team to shape the company’s foundation and develop processes that supported its growth. I designed their logo—a sleek lotus flower—in Adobe Illustrator, created an accessible brand color palette, and built their Wix website, incorporating SEO strategies to boost visibility. In my role as Marketing Manager, I continue to optimize the website, manage their Instagram to maintain a cohesive brand identity, and capture professional headshots and founder portraits to elevate their visual presence—all while helping scale the startup without losing sight of its core mission.
Web Design
I designed and built MyWisdom.io from the ground up, creating a clean, accessible, and visually cohesive website that reflects Wisdom’s brand identity and values. By implementing the company’s signature colors, optimizing user flow, and prioritizing accessibility, I ensured an intuitive experience that effectively connects with caregivers and older adults.
Web Design
I designed and built MyWisdom.io from the ground up, creating a clean, accessible, and visually cohesive website that reflects Wisdom’s brand identity and values. By implementing the company’s signature colors, optimizing user flow, and prioritizing accessibility, I ensured an intuitive experience that effectively connects with caregivers and older adults.
Web Design
I designed and built MyWisdom.io from the ground up, creating a clean, accessible, and visually cohesive website that reflects Wisdom’s brand identity and values. By implementing the company’s signature colors, optimizing user flow, and prioritizing accessibility, I ensured an intuitive experience that effectively connects with caregivers and older adults.
SEO!
Achieved an exceptional SEO Score of 97 by meticulously addressing all technical SEO aspects within my control. Highlights include a perfect Accessibility score (100), strong adherence to Best Practices (96), and excellent SEO performance (92). Every detail was carefully considered to ensure an optimized, user-friendly, and high-performing website design.
Wisdom x Issuance
For Wisdom's crowdfunding campaign, I played a pivotal role in bringing the vision to life. I assisted with direction, assembled and cast a talented team of videographers, and ensured a seamless filming day by coordinating all aspects of production. The result? A compelling campaign video that resonated with our audience and helped us raise over $250,000 to date.
This project highlights my skills in creative direction, team coordination, and campaign execution.
Getting Sara Blakely's attention on my LinkedIn post might be one of my greatest achievements...
I knew that a comment from her would drive our engagement to the right audience, and it did! A few of our current partners found us through this post.
Graphic Design
