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IOLI HAIR
creative direction + photography
PROBLEM
Ahead of their brand launch, Ioli Hair reached out to me to create a collection of product-focused lifestyle images that embodied their Mediterranean-inspired vision.
SOLUTION
I led the creative direction and photography, capturing dreamy, sun-drenched moments that evoke effortless summer beauty. To bring this to life, I hired a model and shot in natural light, using a poolside and beach setting to enhance the breezy, sun-kissed aesthetic. The final images highlight the nourishing qualities of Ioli’s signature hair oil while immersing the viewer in the feeling of long, healthy hair and endless summer days.
ALL PROJECTS
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